Boosting Hotel Loyalty Programs Through Robotics
In today’s competitive hospitality landscape, hotel loyalty programs are crucial for retaining guests and maximizing Revenue per Available Room (RevPAR).
In today’s day and age, guest preferences are a top priority, and as a hotel, you must find ways to impress your guests.
But how do you get the balance right when good hospitality means something different to everyone?
The answer lies in taking the time to understand your guests’ preferences this article, we explore how hotel automation enables your property and staff team members to build a highly curated guest experience that satisfies everyone’s definition of great service.
According to industry leading hotel hospitality studies that seek to better understand how guest expectations have changed, they reveal key findings on the leading preferences guets have for hotels:
Guest expectations in the hospitality industry are behaviors or actions guests anticipate while interacting with your property. Typical expectations include comfort, cleanliness, service, convenience, value, and safety; however, hotel guest expectations are everchanging as new technology advancements, service offerings, and amenities emerge.
Think about the guest’s perspective. When are speed and efficiency more important, and when are in-person services preferred? Automation can increase efficiency with simple interactions like check-in, food running, bussing, room service, property cleaning.
These labor-intensive activities account for over 50% of hotel staff’s time, presenting a significant opportunity for hoteliers to re-allocate staff’s time to value-added guest experiences.
When hotel guests’ needs are more complex and require problem-solving, for example, if they have a complaint or special request, employees can step in to provide personalized service.
To size-up the opportunity available to hoteliers on how much staff’s time can be re-allocated from repetitive tasks to guest-first tasks, take an example of the workflow for a waiter in the hotel’s restaurant.
total time needed
what a waiter actually does
waiter’s tasks with the help of technology
<1 min
2 min
5 min
<1 min
<1 min
2 min
<1 min
1 min
<1 min
<1 min
About 9 out of the 18 minutes waiters spend on average serving a customer are spent doing low value tasks such as carting the food and cleaning the table. By automating the food running and bussing alone, the waiter now has approximately 9 more minutes or 50% more time that they can spend with the guest, whether providing personalized recommendations, promoting marketing efforts, or simply building a strong brand loyalty with guests.
The same opportunity exists for property cleaning with autonomous robot vacuums, room service and delivery robots, and more. While robots handle these back of the house tasks, the total additional time that human personnel have available can effectively turn a hotel into a highly guest-centric experience that enables personalization at every touchpoint.
Successful hotel brands across the world are currently automating the following tasks around properties:
Despite these statistics, many hotels still struggle to optimize their loyalty offerings fully, leading to missed opportunities for engagement and retention.
Learn how the best hospitality brands are using Workwise Robotics as their robotics staffing partner
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In today’s competitive hospitality landscape, hotel loyalty programs are crucial for retaining guests and maximizing Revenue per Available Room (RevPAR).
This article explores how robotics can improve the workflow of human personnel, allowing staff to focus
Integrating robot cleaners for continuous cleaning, delivery robots for housekeeping services, and bussing robots
